Airbnb hosts invest considerable effort in creating and maintaining their properties. But in 2025, offering just a comfortable space often isn’t enough. By providing concierge-style services, you can transition from being purely a host to becoming a full-service experience provider—helping your property stand out and delight your guests.
What “Concierge Services” Mean in the Airbnb Context
In hotels, a concierge handles personalized guest requests—restaurant reservations, sightseeing tips, babysitting, etc. For Airbnb hosts, “conciergerie” is a concept that extends beyond property upkeep to crafting customized guest experiences: arranging private chefs, in-home spa sessions, local tours, or grocery deliveries.
By adopting this mindset, you shift your role: you’re no longer just offering lodging, but curating an experience. And you don’t need a luxury property to do that—well-executed added services can elevate any listing.
How Airbnb Concierge Services Operate
Vacation rental management companies often already handle basic logistics—cleaning, check-ins, maintenance, guest communication. Some go further and brand themselves as concierge providers.
They may bundle property management with lifestyle services, or coordinate with external partners to fulfill guest requests. Hosts can also develop these offerings themselves, either by directly providing services or forming partnerships with local vendors.
Enable Guest–Service Provider Connections
One of the most effective ways to add value is by bridging your guests with local businesses. For example:
- Upon arrival, guests find a stocked fridge from a neighborhood deli
- A romantic dinner prepared in-home via a chef
- A local photographer capturing memories during their stay
- In-home massages or wellness treatments post-arrival
These touches make your guests feel cared for and differentiate your property from standard rentals.
Service Ideas You Can Provide or Coordinate
Here are services that hosts can offer either directly or by collaborating with local providers:
- Grocery delivery
- Laundry or dry-clean pickup
- Airport transfer or local transport
- Breakfast basket with local products
- Flexible check-in / check-out
- DIY spa kits or wellness packages
- Facilitation of fitness or yoga sessions
- Pet care support (walkers, sitters)
- Photography or video shoots
- Hair, makeup, nails, or grooming services
- Private chefs or catered meals
- In-home spa, massage, or wellness treatments
The Value for Hosts
Implementing concierge services can bring real benefits:
- Improved guest experience → better reviews and word-of-mouth
- Differentiation in a saturated market → your listing becomes a premium choice
- Ability to justify higher nightly rates through value-adds rather than base-rate hikes
- Increased guest loyalty and repeat stays when guests remember the extra touches
Airbnb “Services” Feature & How It Helps
In 2025, Airbnb introduced a global “Services” offering (distinct from Experiences). These include things like private chefs, massages, photo sessions, personal training, and more. Many services begin under USD 50. Providers must be vetted and supply credentials. Airbnb Newsroom
This addition signals Airbnb’s move to integrate hospitality services directly into its platform, giving hosts an in-app way to offer concierge services. It also means hosts can tap into vetted professionals without building an independent network from scratch.
Pricing & Fee Structures for Concierge Services
When you charge for concierge additions, you can use simple pricing models:
- À la carte: guests add services as desired
- Tiered packages: combine services (e.g. “Romance Package,” “Wellness Package”)
- Subscription or recurring services: for longer-term guests
If services are booked through Airbnb’s new Services feature, Airbnb typically charges a 15% commission on those service bookings. Airbnb
When partnering with local vendors, you can negotiate commission splits or referral fees, so you benefit without absorbing the full cost.
Smart Strategies to Launch Concierge Services
- Know your guest personas
A business traveler may value laundry and airport pick-up. A couple might prefer a private chef or spa service. Tailor offerings accordingly. - Build local partnerships
Connect with trusted local providers—chefs, massage therapists, photographers, transportation services—and create a vetted network. - Highlight service options in your listing
Even before booking, let guests see that concierge benefits are available. Use messaging automation (e.g. via iGMS or your PMS) to upsell services pre- or post-booking. - Maintain transparency and clarity
Clearly explain what is included, pricing, timing, and guest expectations. Hidden fees or vague terms hurt trust. - Use technology and automation
Property management systems (PMS) or channel managers let you sync availability, schedule staff, and automate guest communications. These tools free you to focus on delivering service.
Example: Airbnb Service Integration & Fee Evolution
Airbnb recently shifted toward transparent, all-inclusive pricing structures, aiming to remove surprises at checkout. Airbnb Newsroom
Additionally, starting October 27, 2025, hosts using PMS or channel management software will be required to adopt a host-only service fee of 15.5%, replacing the previous split-fee model.
This means your service pricing must account for higher commission costs when structuring add-ons.
Wrapping Up
Concierge-like services are fast becoming a standard in short-term rentals—no longer reserved for luxury properties alone. Whether it’s a private chef dinner, in-home massage, or a local tour, these upgrades help your property stand out and command higher guest satisfaction.
You can build this model by offering services yourself, partnering with local experts, or leveraging Airbnb’s built-in Services. With thought, strategy, and trusted collaborators, you can transform your Airbnb listing into a full-service hospitality offering.